What is Apple Music?
Apple Music is a cloud-based, music streaming programme from Apple. Like every other music streaming service, it works on a subscription based model, where you pay a fixed amount of money every month and have unlimited access to their entire music database.
Prices and Competition
In India, Apple Music costs Rs 120 per month for individual plans, and Rs 190 for family sharing plans. It costs Rs 60 if you’re a student.
The music streaming market in India has exploded over the past couple of years. There are a lot of local competitors to Apple Music, and they have a pretty huge chunk of market share. To make matters worse, Apple biggest rival, Google, has also entered the arena with Google Play Music. Its prices are similar to Apple Music, however, its collection is much more expansive.
The biggest consumer of streaming services in India is the student category. That’s why Apple has launched specialised discounted rates for students in India. Apple has also taken various other steps to counter the threat of intense competition in India. Will these ploys work, is a question we don’t have the answer to yet.
The biggest problem for Apple Music in India is not having enough local/regional language content. Apple Music is still heavily loaded with Western music, and the Indian audience craves local language content.
It also suffered from a underwhelming and overly confusing UI until quite recently. The problem has since been fixed. However, until Apple takes care of the content problem, it will be very difficult to get hold of the Indian market.