Why did Apple Discontinue the iPhone 12 Pro models?

Red Section Separator tap to know —>

The answer's two-fold —>

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Apple's been doing this for a while.

[{"selector":"#anim-bb4786fa-7785-4616-b860-273647711611","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f755ef5c-1167-41b3-9b82-7c024d884f28","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Tilted Green Blob Red Section Separator It’s a clever strategy they use to keep their premium devices in demand while offering price options for lower-end models. You can’t have the flagship phones not doing well in favour of recently discounted Pro models, can you? Next —>

That’s especially important when the 13 Pros have so few upgrades over the iPhone 12 Pros.

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Another thing probably contributing to this?

[{"selector":"#anim-b5a7120b-50c3-4de3-9800-561445f899e9","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f010c1d1-d6d9-47ef-92e7-ab07a2d41e95","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Tilted Green Blob Buyer confusion. At lower prices, the 12 Pros would've competed with the lower-end models of the new 13 — and that’s not the image Apple would want people to have about their flagship phones. Next —>

But what’s with the shortage of iPhone models in general?

[{"selector":"#anim-463ad3eb-fc9b-4b0d-b653-15e61ad9d909","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Find out that, and more, on our blog. Cream Section Separator