App Accelerator Bengaluru

Apple’s App Accelerator in Bengaluru Training Developers on Latest Technologies

Over the last year, the India App Accelerator at Bengaluru has guided thousands of young local developers to create the best-in-class apps. Now Apple is planning to start ‘Business and Marketing’ sessions that will help developers sell and market their apps effectively. Starting early this summer, it will help Indian developers understand the marketing aspect of the app business. Read more

Steve Wozniak on India

Steve Wozniak Said Indians Lack Creativity and We Just Couldn’t Handle It!

“It is nothing short of a miracle that the modern methods of instruction have not yet entirely strangled the holy curiosity of inquiry; for this delicate little plant, aside from simulation, stands mainly in the need of freedom; without this it goes to wreck and ruin without fail. It is a very grave mistake to think that the enjoyment of seeing and searching can be promoted by means of coercion and a sense of duty” –Einstein, 1949, p. 19

The above passage from Einstein’s autobiography, a surprisingly expressive one, speaks of a theme that revolves around a concept that affects motivation, social factors and has a powerful impact- Creativity. Read more

iPhone X in India

iPhone X: The Number 1 Premium Handset in India

Last November, when iPhone X was launched with a whopping price tag of Rs. 83,9000 for its base model and Rs. 1.02 lakh for the 256GB, it became the first mainstream handset in India to cross the mark of  rupees 1 lakh (What a historic day!!). Needless to say there was a flurry to complaints and cries, with pre-order offers like Jio Cashback doing little to ease the pain.

It was too pricey. It was doomed in a price sensitive marketing like India, it just wasn’t worth it – All these arguments, although credible, have been proven wrong! Read more

iMac Pro in India

Apple has Priced the iMac Pro in India at Just Rs. 4,15,000

You can now buy the brand new iMac Pro in India! Till now the Apple die-hards had to make do with pseudo- pro devices and had to work under the limitations of Apple’s namesake “pro” ecosystem. Professionals haven’t had one decent professional mac in three years. Thanks to the newly released iMac Pro, all that is about to change. Read more

Apple India

Top Management Shuffle at Apple India

Apple India has appointed Michel Coulomb as the new head of operations after Sanjay Kaul put in his papers rather abruptly. Rumor has it that Kaul, who was previously heading the sales operation in India did so over the “not so happening” response aka sales of Apple’s latest flagship in the country. Read more

iPhone slowdown

Apple Apologises for iPhone Slowdown, Reduces Battery Replacement cost from Rs. 6,500 to Rs. 2,000

After iPhone users learned that Apple has been purposefully slowing down the older models to ‘optimise performance’, the tech giant has been slammed with a series class-action lawsuits. However, the distrust being created by this ‘iPhone slowdown’ saga is a bigger worry for Apple than the impending financial losses. Understandably, Tim Cook and co. are doing all they can to salvage the situation.  Read more