In a lengthy statement, Apple announced the news of the departure of its Senior Vice President, Angela Ahrendts. Her stint at the company lasted five years, and now she wants to leave the company to go after “new personal and professional pursuits,” Apple said.Read more
In a spectacular fashion that befits Apple, the tech giant made a jaw-dropping revelation in its quarterly results call. The company revealed that they have 900 million active iPhones worldwide, which is a significant chunk of the total 1.4 billion active Apple devices around the globe.
Apple CFO Luca Maestri said that the number is the result of an increase of 75 million during 2018. This is a never-before-done announcement because … well, Apple has never disclosed its iPhone base before. Maestri added that from now on, we can expect the data on Apple base to be updated regularly.
Currently, the number of units in Apple’s install base comes to a whopping 1.4 billion. However, apart from disclosing the number of active iPhones, the break out figures for Macs, iPads, or Apple Watch wasn’t revealed.
It comes as no surprise though, since it is well known how heavily dependent the company is on its iPhone sales. However, the company took a hit when the Q4 results were announced, revealing that sales had dropped from $61.1 billion to $52 billion leading to a drop in revenue from $88.3 billion to $84.3 billion.
Apple CEO Tim Cook has already warned about the “lower than anticipated iPhone revenue, primarily in China.” The unexpected drop in sales accounted for “all of our revenue shortfalls to our guidance and for much more than our entire year-over-year revenue decline.” He added that the factors that led to such unimpressive results included “foreign exchange headwinds,” and “economic weakness in emerging markets.” They also didn’t expect the discounted battery replacement program to generate about 11 times more traffic than anticipated.
To add to their woes, their sales performance in India hasn’t been stellar either. They recently slipped to third place behind OnePlus and Samsung in the premium smartphone segment with a market share of just 23 percent.
With such numbers, the plan to reverse their results was set in motion. Apple has made a string of plans and sealed some deals, one of which is to manufacture premium iPhones in the country to cut down on import taxes. This move is expected to change their fate, at least in India. Now, all we have to do is wait and see how it all plays out.
In a not-so-surprising turn of events, Apple is rapidly losing its standing as the top premium smartphone brand in India. The December quarter saw a change in the rankings when Samsung slipped to the second position with a market share of 34% while China’s OnePlus topped the ranking with 36% market share.Read more
As an aftermath of more than disappointing sales, Apple has revealed its intentions of cutting iPhone prices in India and other emerging markets. This plan was announced by Tim Cook while speaking about Apple’s quarterly results for last year’s holiday period (in which iPhone year-on-year sales fell for the first time).Read more
Imagine you cracked the screen of your iPhone because you lost your mind for a split second and could not give the phone all the care and attention that is usually reserved for newborn babies. It happens! You naturally take the phone to the Apple Service Center to get it repaired but ta-da, Apple says they won’t repair it because you have a third party battery installed. What’s the connection you ask. “Read the Apple anti-repair policy,” the technician shrugs.Read more
iPhones have been a rage ever since Steve Job introduced the product line more than a decade ago. Everyone seems to be in love with the device in spite of its hefty price tag. However, as it can be seen from the falling iPhone sales in India (and worldwide), the fascination isn’t translating into actual purchases like it used to.Read more
Although a little late to the party, Apple Maps in India has finally got the turn-by-turn directions update. However, only the Apple lovers in the metropolitan cities are getting access to this new feature, at least for now.Read more
Have you given up waiting for the futuristic Apple AirPower Mat that promised simultaneous wireless charging of your iPhone, Apple Watch, and AirPods? Well, it’s time you revive your interest in it because a string of new rumours is suggesting that the AirPower Mat might be coming after all .Read more
In a move to persuade Apple India to manufacture and export more iPhone models in the country, government departments are spreading their feathers and offering a variety of incentives to the company, within reason of course.Read more
Apple is the one brand that has long been steadfastly against any kind of data sharing, going as far as to not allow the FBI or any other security agencies access to your devices. But now it seems that Apple is putting its guard down, although in certain cases only.