It’s been just over two months since the launch of the new iPhone 7, and we’re finally getting some solid numbers on how the phone is performing in the market. According to previous records, iPhone 7 sales are a bit better than the iPhone 6s, but not so great as the wildly popular iPhone 6!
New data from the Consumer Intelligence Reseach Partners, a data mining and market analysis company, throws some light on the latest iPhone 7 sales figures.
As can be clearly seen, in the first month of their launch:
- iPhone 6/6Plus accounted for more than 90% of total sales
- iPhone 6s/6s Plus accounted for barely over 70% of total sales
- iPhone 7/7 Plus accounted for marginally more than 70% of total sales
What Apple is really proud of is the number of “Android Switchers.” That’s a term used for those people who previously had an android device, but they’ve switched over to an iPhone. Hence the term, Android Switchers.
Mike Levin, Partner and Co-Founder of CIRP, explains:
“The two more successful iPhone launches in the last three years were driven by existing loyal iPhone owners who upgrade to a new iPhone model, and rely less on Android owners who switch to an iPhone. When Apple launched the less compelling iPhone 6S and 6S Plus models in 2015, existing iPhone owners essentially sat out the upgrade cycle. Then, 26% of iPhone buyers came from Android, while after the very successful iPhone 6 and 6 Plus launch in 2014, only 12% of new iPhone buyers can from Android.”
As the bar graph shows, the 6s and 6s Plus have beaten both the 7/7 Plus and 6/6 Plus when it comes to bringing people over to the dark side, their percentage being 26%, 17%, and 12% respectively.
It certainly looks like a mixed bag of results for Apple. On one hand, iPhone 7 has done quite well for itself. On the other hand, despite the sales, it really wasn’t that big a deal. The 7 and 7 Plus were supposed to be Apple’s saving grace, a picture of their “courage” and a window into the future of smartphone technology. It failed to make that massive splash that is so typical of Apple handsets.
Perhaps, the world isn’t ready for the future yet…
