iMac pro In India

Mac Standing Strong Among Falling PC Shipments

The worldwide PC shipments were totalled at around 61.7 million in the first quarter of 2018, as reported by Gartner. According to the report, this was a 1.4 % decline from the first quarter of 2017. The PC market is facing a 14th consecutive decline from the second quarter of 2012. And while most PC manufacturers are facing disappointing sales, Apple’s Mac and MacBook sales are pretty steady compared to the same quarter a year ago. Read more

New iPhone concept

Apple’s Next iPhone to be More Expensive than iPhone X?

If you think that the iPhone X is expensive, wait till you see the price tag of this year’s iPhone. When Apple launched its flagship iPhone X priced at around $1000, it raised an inevitable question: Is it worth the money? While the iPhone X is not selling as well as expected, popular thought is that the technology used in the iPhone X will reduce in price eventually, like everything else, and that will enable Apple to give its customers a slightly less pricey device. Read more


Apple Works on Next Model While We Await the HomePod Launch

Although the HomePod has only been on sale for a little while, the sales have fallen well below expectation. Ming-Chi Kuo of KGI Securities claims that Apple is considering making a low-cost version of the HomePod to give the sales a much-needed boost. Kuo also predicted that while the market expects Apple to sell around 5 to 10 million HomePods, the number will probably be closer to 2 to 2.5 million, which is, well, disappointing to say the least.

An affordable and smaller HomePod could help increase sales in the short term. HomePod, according to Apple, is a powerful speaker and an intelligent home assistant adept at handling everyday tasks. So, Apple could possibly remove the Siri component and add a battery to make a portable version of the HomePod.

The reviews collectively agreed that the speaker is indeed incredibly impressive for the size and money, but is hardly the smartest one on the market. Amazon’s Echo and Google’s Home Speaker are significantly more capable when it comes to providing solutions and undertaking tasks.

This is probably because of the fact that Apple controls the personal data available to both itself and to any third party developer in contrast to Amazon’s Alexa. Alexa opens us to any third party developer, while Google’s Assistant has gobbled up as much data as possible to make it smart and capable.

Apple follows a very stringent privacy policy, which starts by saying that Apple believes that privacy should be a fundamental right. So, we’re very glad that at least there’s one company that is sitting on the extreme privacy end.

A survey result showed that privacy wasn’t so high on the radar for an average customer during the HomePod launch. To them, the most visible issue was that their HomePod was dumber than its rivals. However, the increased publicity around the privacy controversies is changing that viewpoint.

Apple’s HomePod retails for $349 (approx Rs. 23206) and is more expensive than Amazon and Google devices. Even though Apple markets the HomePods as a high-end speaker rather than a speaker with a digital assistant built in, the competitor companies offer cheaper devices.

The cheaper version of the HomePod will compete directly with these devices. Apple currently offers cheaper versions of its iPhones and iPad, the iPhone SE costs $349 (approx Rs. 23206), and the entry-level iPad retails for $329 (approx Rs. 21800) . These devices have been pretty popular for Apple.

Thus, we suspect that the cheaper version of the HomePod will still focus on the audio quality. Therefore, we can expect the device to be more expensive than the Google and Amazon devices, but cheaper than the current version of itself.

Apple Watch Upgrade

Apple Watch To Get Third Party Watch Faces

The tech giant Apple has made some huge improvements to the Apple Watch user experience over the past few years. The device has become significantly faster and has been overhauled to make it much more intuitive and easier to use. The recent Apple watches have some great solid features with increased fitness and health tracking proficiencies, while also having the LTE connectivity feature. Read more

iPhone X Gold

Leaks Reveal Hints of Gold iPhone X

An unreleased version of the famous iPhone X in gold color has leaked, thanks to a recently published paper by the United States Federal Communications Commission (FCC). Apple filed for a gold version similar to the gold iPhone 8 and iPhone 8 Plus, but the model never made it to the market.

The 180-day confidentiality period for the photos has lapsed, offering a clear view of the gold iPhone X. The images show that the device has a rich gold stainless steel frame and a gold glass back. Although we will never know why Apple pulled out of this launch, it’s safe to say that there were production issues.

The images do suggest an LCD display, which is strange, to say the least, as the iPhone X uses an OLED panel. Although this is a minor difference, it could be a clue that perhaps the images are not of an iPhone X, but of the rumoured low-cost iPhone that will resemble the iPhone X, but comes with an LCD screen. But this certainly doesn’t explain the stainless steel band as the cheaper iPhone is supposed to come with an aluminum band and a single rear camera.

Apple Analyst Ming Chi-Kuo of KGI Securities surely anticipated a gold iPhone ahead of its September release. However, the analyst also noted at the time that some production issues were occurring.

The iPhone X released in September is currently available in silver and black colours. It wasn’t too long ago that rumors about a gold iPhone were heard. However, there is no indication that Apple is planning a gold iPhone release anytime soon. Although, in the ‘maybe’ column, Benjamin Geskin confidently claimed that a blush gold iPhone was in production; hence, new colors are already being whispered about.

Then again, this does play into a bigger narrative that the iPhone X will be cancelled in September. Unlike the previous models, Apple is not interested in selling the iPhone X at a reduced price, because it will clash with an all-new iPhone X SE at this lower price range.

Whatever the case is, the gold phones do look nice.

Apple iPhone Fest Sale April 2018

Behold The iPhone Fest Has Commenced!

Good news, people! Amazon India is hosting the iPhone Fest from 10th-16th April. Like it sounds, it’s a week of discounts, offers, and happiness! The e-tailer is offering a slew of discounts on iPhone SE, iPhone 6, 6S, 6S Plus, iPhone 7, iPhone 8, 8 Plus and the shiny new iPhone X! Read more