Apple Watch Upgrade

Apple Watch To Get Third Party Watch Faces

The tech giant Apple has made some huge improvements to the Apple Watch user experience over the past few years. The device has become significantly faster and has been overhauled to make it much more intuitive and easier to use. The recent Apple watches have some great solid features with increased fitness and health tracking proficiencies, while also having the LTE connectivity feature. Read more

iPhone X Gold

Leaks Reveal Hints of Gold iPhone X

An unreleased version of the famous iPhone X in gold color has leaked, thanks to a recently published paper by the United States Federal Communications Commission (FCC). Apple filed for a gold version similar to the gold iPhone 8 and iPhone 8 Plus, but the model never made it to the market.

The 180-day confidentiality period for the photos has lapsed, offering a clear view of the gold iPhone X. The images show that the device has a rich gold stainless steel frame and a gold glass back. Although we will never know why Apple pulled out of this launch, it’s safe to say that there were production issues.

The images do suggest an LCD display, which is strange, to say the least, as the iPhone X uses an OLED panel. Although this is a minor difference, it could be a clue that perhaps the images are not of an iPhone X, but of the rumoured low-cost iPhone that will resemble the iPhone X, but comes with an LCD screen. But this certainly doesn’t explain the stainless steel band as the cheaper iPhone is supposed to come with an aluminum band and a single rear camera.

Apple Analyst Ming Chi-Kuo of KGI Securities surely anticipated a gold iPhone ahead of its September release. However, the analyst also noted at the time that some production issues were occurring.

The iPhone X released in September is currently available in silver and black colours. It wasn’t too long ago that rumors about a gold iPhone were heard. However, there is no indication that Apple is planning a gold iPhone release anytime soon. Although, in the ‘maybe’ column, Benjamin Geskin confidently claimed that a blush gold iPhone was in production; hence, new colors are already being whispered about.

Then again, this does play into a bigger narrative that the iPhone X will be cancelled in September. Unlike the previous models, Apple is not interested in selling the iPhone X at a reduced price, because it will clash with an all-new iPhone X SE at this lower price range.

Whatever the case is, the gold phones do look nice.

Apple iPhone Fest Sale April 2018

Behold The iPhone Fest Has Commenced!

Good news, people! Amazon India is hosting the iPhone Fest from 10th-16th April. Like it sounds, it’s a week of discounts, offers, and happiness! The e-tailer is offering a slew of discounts on iPhone SE, iPhone 6, 6S, 6S Plus, iPhone 7, iPhone 8, 8 Plus and the shiny new iPhone X! Read more

Apple Privacy Policy

Apple Chooses Privacy Over Features

HomePod, according to Apple, is a powerful speaker and intelligent home assistant capable of handling everyday tasks. The reviews universally agreed that the speaker is indeed incredibly impressive for the size and money, but is hardly the smartest one in the market.  and Google’s Home Speaker are considerably more capable when it comes to answering questions and undertaking tasks.

This, of course, is because of the fact that Apple controls the personal data available to both itself and to any third party developer in contrast to Amazon’s Alexa which opens us to any third party developer and Google’s Assistant which has gobbled up as much data as possible to make it smart and capable. Although neither of the approaches is better than the other, every company creating an intelligent assistant has to decide on which side of the scale it wants to sit on: The really smart and intrusive one, or the really dumb and safe one.

Google sits on the smart and very intrusive end as it monitors a whole bunch of online and offline activities in order to predict what you were going to want to know and when. Apple, on the contrary, has placed a far greater priority on the privacy of customer data. It limits the data it collects and when it does collect your data, it does so anonymously. For example, Siri learns your voice and the data is associated only with a randomly assigned number. Thus, Siri does not know who you are or what your Apple ID is.

Apple follows a very stringent privacy policy, which starts by saying that Apple believes that privacy should be a fundamental right. The tech giant is also famously known to resist strong pressure from the FBI to weaken its security. It argues that the user privacy is important enough to defend the principle even in the face of terrorism.

All of this means that it is no surprise that Apple has the least smart assistant.

Across the world, privacy has different levels of importance for everyone. For some people, the privacy of their data and communication is a life-and-death matter. So, we’re very glad that at least there’s one company that is sitting at the extreme privacy end. Although for an average customer, privacy wasn’t so high on the radar during the HomePod launch. To them, the most visible issue was that their HomePod was dumber than its rival. However, the increasing publicity around the privacy controversies is changing that.