Launched in the mid-quarter of 2018, iPhone XR couldn’t top the charts that year but quickly became a consumer favourite. In fact, it went on to top sales charts in all the quarters of 2019.
Market research data from Counterpoint Research says that iPhone XR sales went all out in the third quarter of 2019 as it held 3% market share. Apple had made some price adjustments in the Chinese market which also went in favour of the product.
The reason for such a huge market share is simple. iPhone XR is an iPhone for everyone. Although it’s lacking in some ways when compared to its superior counterparts, such as iPhone XS and XS Max, iPhone XR sales show that it is loved by all.
The only few aspects in which iPhone XR lacks is its LCD screen instead of OLED screen, aluminium frame instead of steel, and a relatively thick design that might annoy some when they try to fit it into their pockets. Despite these downsides, iPhone XR excels is many other categories that ultimately make it a favourite.
The reason it’s doing so well in the market is probably tied to robust performance in almost every aspect. The camera captures stunning images, the processor is fast, there are six vivid colours to choose from, and its price falls between that of Google Pixel 3 and Samsung Galaxy S9.
I mean, what else do you want when you’re getting an iPhone with a starting price of ₹49,900 when it’s packed with a 6.1’’ Retina HD display, a 12MP wide camera, Face ID unlock, and an A12 Bionic chip with the second-generation neural engine? I think you’re getting a pretty good deal!
