Varun Bhatia

All-Tech Fanboy. Digital Marketing Professional. Former Copywriter.
Tim Cook India

Tim Cook Discusses Plans to Boost iPhone Sales in India and Other Key Markets

Faced with a massive fall in iPhone sales in India and other overseas markets like China, Russia, Turkey etc., Apple has been showing signs of desperation. They have been pushing promotions, offering exchange benefits, and even lowering the prices of the latest models. While these are short-term efforts, they’re also thinking of ways to sustainably increase iPhone sales without compromising on profits.

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iPhone sales India

How Falling iPhone Sales in India is Affecting Apple

iPhones have been a rage ever since Steve Job introduced the product line more than a decade ago. Everyone seems to be in love with the device in spite of its hefty price tag. However, as it can be seen from the falling iPhone sales in India (and worldwide), the fascination isn’t translating into actual purchases like it used to.

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MacBook Air and Mac Mini: Double Blast from the Past!!

It looks like the theme of Apple’s fall keynote event was Throwbacks!  At Apple’s “There’s More in the Making” event in Brooklyn, New York, we witnessed the rebirth of the MacBook Air, the revival of a dusted-off Mac Mini, new iPad Pros sans home button, and, for some reason, Lana del Rey. Got no idea what we’re talking about? Well, that’s what you get for missing the event. Here’s a recap! Read more

Apple iPhone Xs keynote

Best Features, India Prices & Launch Dates – All You Need to Know About the New iPhones

The Apple storm has hit. And it hit hard! Apple’s ‘Gather Around’ keynote kicked off with the next gen, futuristic AF Apple Watch Series 4 and moved on to much awaited iPhone X variants – iPhone Xs, iPhone Xs Max and iPhone Xr (seriously Apple! these are the best names you could come up with?). Deep breaths … guided by the Apple Watch face, of course! Now, for those of you who weren’t lucky enough to be able to catch the festivities in Cupertino, we got ya fam! So, ‘Gather Around’. Read more