Apple finally updated the MacBook Pros after over a year (aka a lifetime) in the computer world! And, as luring as those features are – lightning-fast processors, increased RAM, storage configuration and err, quieter keyboard (We asked for dust-proof keyboards, not muted ones!) – none of them leaps out from Apple’s website and makes me scream ‘Shut up and take my money’. Read more
At the recent WWDC 2018, Apple announced that the Mac operating system is getting one hell of a facelift, including a new name for the latest version: macOS Mojave. Unsurprisingly, Apple ditched its mountain – themed names (high sierra) and moved on to desserts. Read more
This year’s WWDC keynote presentation was essentially a big software show. While iOS 12 and macOS 10.14, hogged most of the limelight, updates for watchOS, tvOS were also on deck. The upgrades for Apple watch and Apple TV operating systems centred around tweaking the existing features and adding a few new ones. Read more
The Apple World Wide Developer Conference (WWDC) 2018 keynote is hours away, and as the name suggests, the annual conference will shed light on all things software for iPhone, iPad, Mac, Apple Watch, and Apple TV. Read more
If you’re suddenly not able to switch on your Apple Watch 2, don’t worry, because you might just get a free fix. Apple is now offering free repairs for 42mm Apple Watch Series 2 in case they either won’t power on or have a swollen battery, including those that have their display popped loose due to the swollen battery. Read more
The tech giant Apple has made some huge improvements to the Apple Watch user experience over the past few years. The device has become significantly faster and has been overhauled to make it much more intuitive and easier to use. The recent Apple watches have some great solid features with increased fitness and health tracking proficiencies, while also having the LTE connectivity feature. Read more
Apple’s has officially announced the release of Red iPhone 8 and 8 Plus models. These (PRODUCT) RED iPhone colours will be available to buy online from April 10th and in stores from April 13th for the same price as existing models. Head over folks! Read more
HomePod, according to Apple, is a powerful speaker and intelligent home assistant capable of handling everyday tasks. The reviews universally agreed that the speaker is indeed incredibly impressive for the size and money, but is hardly the smartest one in the market. and Google’s Home Speaker are considerably more capable when it comes to answering questions and undertaking tasks.
This, of course, is because of the fact that Apple controls the personal data available to both itself and to any third party developer in contrast to Amazon’s Alexa which opens us to any third party developer and Google’s Assistant which has gobbled up as much data as possible to make it smart and capable. Although neither of the approaches is better than the other, every company creating an intelligent assistant has to decide on which side of the scale it wants to sit on: The really smart and intrusive one, or the really dumb and safe one.
Google sits on the smart and very intrusive end as it monitors a whole bunch of online and offline activities in order to predict what you were going to want to know and when. Apple, on the contrary, has placed a far greater priority on the privacy of customer data. It limits the data it collects and when it does collect your data, it does so anonymously. For example, Siri learns your voice and the data is associated only with a randomly assigned number. Thus, Siri does not know who you are or what your Apple ID is.
All of this means that it is no surprise that Apple has the least smart assistant.
Across the world, privacy has different levels of importance for everyone. For some people, the privacy of their data and communication is a life-and-death matter. So, we’re very glad that at least there’s one company that is sitting at the extreme privacy end. Although for an average customer, privacy wasn’t so high on the radar during the HomePod launch. To them, the most visible issue was that their HomePod was dumber than its rival. However, the increasing publicity around the privacy controversies is changing that.